Customers’ Perception and Company-Customer Relationship

Purpose: The purpose of the study is to identify customers’ approach attempts build lasting ties with them undertaken by various companies in different markets. Design/Methodology/Approach: research method was a diagnostic survey use tool – questionnaire. questionnaire distributed agency. application target-amount selection procedure assumed. structure sample, terms significant features, same as surveyed population Poland. characteristics adopted are gender, age, education, place residence and income. It planned conduct on group 1,000 people. Findings: conclusions from indicate that customers mostly open building company, varying degree, depending their gender specific nature relationship. also found pay lot attention economic aspect relationship some aspects relationships more important than others. knowledge obtained can be used both for practical purposes further theoretical considerations. Practical Implications: Global competition peculiarity contemporary customer-company have years compelled take actions attract retain long possible. Thanks acquired obtained, want profitable will able design appropriate solutions situation. Originality/Value: This article presents an analysis Customer Relationship Management (CRM), Experience (CX) Care (CC) solutions. Knowledge this subject so far has been rudimentary based mainly observations within organizations. Customers not asked directly how they perceive companies’ efforts long-term them.